The Jaase story began with a mother and daughters appreciation for prints, fabrics and all things beautiful. The owners and creative minds behind the label are Karen and Amy McDonnell. The Jaase tribe is all about family, the girls decided to launch the brand together in 2014, to showcase their love for clothes. They create products based on their sun soaked lifestyle on the Sydney Northern Beaches.

Their recognisable designs and prints continue to represent the mother, daughter love for feminine, yet sexy styles all created in unique prints, hand designed within Australia. Each print and style is designed in Australia, Karen and Amy are passionate about supporting the fashion industry.

The girls strive to create free spirited and beautiful collections with a piece of them in every print and style.